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About Us

About Us
Neu IMC
neuIMC is a full-service marketing and communications firm based in Nashville, TN. Specializing in marketing, branding, communications, public relations strategy development, implementation & management, neuIMC’s charge is to aid its clients in the acquisition and retention of their targeted demographic and the obtainment of defined goals and objectives. We facilitate a relationship with our clients that provide a solid foundation to build the perfect brand.
neuIMC offers a comprehensive approach with the speed and agility you need to propel your business forward. Our research-based strategy and results-driven perspective mean we kick-off our work with you by immersing ourselves in your industry, your vision, and your culture. We take care of your creative needs so that you can focus on running your business and brand; we work together in order to help you grow.
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Our Mission

To develop solid, sustainable brands through effective, tailored and strategized branding, marketing and communication efforts that are appealing to our client’s desired market segment(s), supports their total package (image, brand and offering), carries their message, showcases their passion(s) and is flexible to transition with changes and time.

Who We Serve

Professional Athletes - Small and Medium Businesses - Corporations - Tourism - Influencers - Beauty and Fashion - Colleges & Universities - Fitness - Creators

Our Approach & Process

Consultation

Tailored strategies start with a clear understanding of who, what, why, and how a brand or business is.  During the consultation, neuIMC works to understand where you are and where you want to be to provide a custom approach to your strategy,

Proposal

After the consultation, you will receive a custom proposal for services as discussed during our initial conversation. Pricing, project duration, and contract will be included in the proposal.

Discovery

Our discovery process has three components. Together they give a robust answer, based on qualitative research, to these two essential questions.

Design

During this part of the process, we begin to craft content, core messaging, efforts, and develop meaningful relationships.

Implementation

During this phase, we implement the various strategies developed and designed as a result of research and clear identification of a realistic goal.  There will be various phases of implementation depending on the strategies and desired outcome.

Management

neuIMC has an in-house measuring system to determine the success of a campaign.  We also rely on various metrics and analytics from platforms and other sources.  Our goal is to maximize the likelihood of success by carefully managing the strategy and its results.

Become a Client
Which service(s) do you need?
 

Dr. Contrecia T. Tharpe

Chief Brand Architect, Storyteller, & Strategist

Our CEO

Dr. Contrecia T. Tharpe, affectionately known as Dr. T, is a marketing, branding, and communications practitioner and founder of neuIMC, a boutique integrated marketing and communications firm in Nashville.  With over 12 years’ experience in the industry, she has worked with national and international brands, businesses, and individuals in the non-profit, sports, entertainment, travel, small business, and education sectors.  She is an advocate for small and medium business success and works to maximize and identify opportunities, craft strategies, and create solid business foundations for her clients.
Contrecia is a current board member of women’s leadership organization Nashville CABLE, youth advocacy organization Impact Youth Outreach, and the national organization Shelters 2 Shutters where she serves as their Chair of Communications.  She is also a mentor with SCORE and Nashville’s Entrepreneur Center. Having obtained her doctorate from Trevecca Nazarene University in 2019, she is currently a faculty member at Nashville’s Lipscomb University in the communications department where she teaches advertising copy and communications courses. Her second book, Leveraged, will be released in Spring 2021.

Education

B.S.- Marketing, Communication and Corporate Management
Minor: Entrepreneurship
Middle Tennessee State University
M.S.- Marketing, New Media and Communication
Southern New Hampshire University
Ed.D - Leadership and Professional Practices
Trevecca Nazarene University
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neuIMC is a full-service marketing and communications firm based in Nashville specializing in marketing, branding, communications, public relations strategy development, implementation & management.

info@neuimc.com

615-953-6361

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Why Pick Us?

neuIMC offers a comprehensive approach with the speed and agility you need to propel your business forward.

Solution focused. Results driven.

MarComm done a NEU way!

Craft. Do. Build. Get.

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Our Offices

968 Madison Square madison, TN 37115

© 2020 Neu IMC, LLC